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Archive for the ‘SohoKind Biz’ Category

Awhile Without Writing…

Monday, February 23rd, 2009

..still here.I gave SohoKind a big push in the fall. Coming back from our summer holiday with renewed energy. Our Facebook page was launched, we did another round of PR, which landed us a feature in my alumni magazine at HEC, and we had a Christmas sale including free-shipping wordlwide. I’ve even decided to keep the shipping free.And I was hoping for our t-shirt sales to really take off.Well, starting a business with a budget of $0 is pretty tough. To be honest, sales have been minimal. That is the main reason why I put the blog on quasi-auto pilot with the street art photos from Berlin and New York.Cool pics though in my opinion. They are all photos taken over the past many months, walking around New York with my son and in Berlin, where we’ve spent some family time the past two summers.Back to the t-shirt sales. Yes, this is tough. So I have scaled back the blogging and activities, while I’ve focused more on other work and just taking care of my son.Here are some interesting stats on SohoKind.com and how we’ve been doing :Most Popular Day - 878 visits on 10 March 2008  192 Visits in the past monthThe vast majority of the visits to the site come from the US. Though this past month the following countries had the most cisitors to the site : Japan, Mexico, the UK and Italy.In terms of sales, they have been slower than hoped for. But our top selling countries are Japan and France, with orders also going to the United Arab Emirates, the United Kingdom, India, Canada and the US. As for the day-to-day with my son. Well, now that he’s walking, it revolves around playgrounds (and still cafes). We basically choose the neighborhood for the day, spend the first part of the afternoon at the playground and then drop into one of the cafes I’ve been blogging about. In general, my son’s patience has been increasing. Or, better said, the strategy of going to the playground first has worked pretty well, as we are usually able to stay at least half an hour at a cafe because he’s tired by that point.For the cafes, we’ve been sticking to our favorites. But there are a couple to add that I will be blogging about in the coming days.

SohoKind Facebook Page

Tuesday, November 11th, 2008

I recently launched our page on Facebook.

SohoKind on Facebook

You can find us with the name ‘Soho Kind’. You’ll see the logo.

While I plan for the website and blog to remain the main communication vehicle for SohoKind, I wanted to experiment with Facebook.

We’ll see how it goes.

Find us, add us as a Friend. Thank you!

Holiday Sale

Sunday, November 9th, 2008

I am pleased to announce that we are putting all of our baby Ts on sale for the holidays.

Starting now!

$25!

Free Worldwide Shipping!

5% of Sales to Social Investment!

Designers from across the globe.

A wonderfully unique gift for the baby in your life.

Forgot to get your friends a gift for their newborn? Here’s your chance.

A little guy in the family? Why not a SohoKind T for them for the holidays!

SoHo to Update Front Page

Tuesday, November 4th, 2008

We were down in SoHo to take some photos for an updated homepage.

More details on the updated homepage will be coming shortly.

But here are some other photos from the afternoon.

The corner of Lafayette and Kenmare.

An art exhibit with the storefront converted as well.

This Week at Bubble New York

Thursday, March 13th, 2008

We spent a couple of days at the Bubble New York trade show in Chelsea this week where some of the coolest and most creative in children’s clothing, toys and accessories from around the globe were on exhibit.

Lots of beautiful stuff. Our children will have some great fashion options in stores in the coming months. The challenging part for parents and gift-buyers will be deciding.

Many designers offered organic and/or sustainability angles to their lines.

Here are a couple of highlights from the show from T design and accessories.

Lea’s Alphabet

Visually rich, Grégoire Ganter’s alphabet portraits match fun and learning in Lea’s Alphabet. He uses photos from his travels to then teach/express the alphabet in a colorful and intriguing set of portraits and collages.

Lea Alphabet
Pooki & Co

These characters, created in France, are a lot of fun. Each stuffed character has its own story and background.

 Pooki & Co - Pablo
Pooki & Co - Kiko
Poloppo

Cool looking Ts. With sustainability, organic design and some web 2.0 as well. Quite a dynamic concept.

The Ts are designed by children from around the world who submit their work online. Part of the line has already gone organic. And the children receive a portion of the sales.

Poloppo
Poloppo

Bunny & Bee

Both the Bunny & Bee collection for girls and Little Thieves collection for boys have fun and bright designs for our kids. Created by a San Francisco parent team focusing on creating fun & cool graphic designs for kids.

Bunny & Bee - Flora

Little Thieves - Express

UrbanBaby Highlights SohoKind

Monday, March 10th, 2008

Today’s UrbanBaby Daily spotlights SohoKind and our boutique.

UrbanBaby Daily & SohoKind

Awesome!

Thanks UrbanBaby!

‘Stand Out’ in More Colors!

Sunday, February 17th, 2008

We love the Stand Out design by Carolina Rocco from Buenos Aires.

Now it is available in our Boutique in both White and Lavender.

Enjoy!

Stand Out - White

Stand Out - Lavender

About the Artist

Carolina is a graphic artist in Buenos Aires; she’s part of a team called 8ojos. This freelance design team works in corporate identity, illustrations, web design and programming for clients across the world. For a deeper look into their work, please check out their website at www.8ojos.com.

‘Strange & Curious Love’ More Colors!

Sunday, February 10th, 2008

We are pleased to announce the release of additional colors for our two baby onesie designs by Bella here in New York.

Strange Love is now available in our Boutique as a baby onesie in Pink and in Black.

Strange Love - Pink

Bella’s other playful design on love, Curious Love, is also now available in Black and Pink in our Boutique.

Curious Love - Black

About the Artist

Bella is a caricaturist, painter, clothes designer and fictional-non-fiction writer in New York. She has a ton of ideas for projects. To explore more of them please email her at bella@sohokind.com.

Sweet & Savory! Our 10th T Design!

Sunday, February 3rd, 2008

We are proud to release our tenth children’s T design, Sweet & Savory, designed by Dan Sherman, here in New York.

Now available in our boutique.

Sweet & Savory

Here’s another artistic look at the fun we can have with veggies. But here in this view, we have some direct competition : Chocolate!

Acting as a companion to Nos amis, les légumes.

Different artists. Different styles.

One artist from Buenos Aires, the other from New York.

Still SohoKind style.

About the Artist

Dan is a freelance Illustrator based in New York City (although he originally hails from outside Boston, MA). Dan loves to talk baseball and eat chocolate chip cookies. Dan likes to draw and paint things that make him laugh.

If you’re interested in what Dan has to offer, you can check out his website here:

www.dan-sherman.com

Dan promises not to talk in the third person if you do contact him. Unless of course you like that sort of thing.

Curious Love! Our Ninth T Design!

Sunday, January 20th, 2008

We are pleased to announce the release of our ninth children’s T design, Curious Love, a companion design by Bella in New York to Strange Love.

Now available in our boutique!

Curious Love - Pink

Sometimes the most opposing entities can become pals.

Sometimes it’s with the heart, sometimes with the mind.

Curious Love.

About the Artist

Bella is a caricaturist, painter, clothes designer and fictional-non-fiction writer in New York. She has a ton of ideas for projects. To explore more of them please email her at bella@sohokind.com.